Local SEO in Perth that gets you found
Maze Creative helps Perth businesses show up on Google when customers search for what they sell. Local SEO, Google Business Profile, technical fixes and plain-English reporting, all in one place.
- Google Business Profile optimisation
- Suburb and service page strategy
- Reporting in plain English
What SEO actually does for a Perth business
SEO, or search engine optimisation, is the work of making your business easy for Google to find, understand and recommend. When someone in Perth searches for an electrician in Canning Vale, a solar installer near Joondalup or a cafe in Fremantle, Google decides which businesses to show and in what order. SEO is how you earn a place near the top.
For local businesses, that means two main places: the map results at the top of the page, often called the local pack, and the regular organic results below. Both are driven by different but connected signals. The map results lean heavily on your Google Business Profile, your reviews and how close and relevant you are to the searcher. The organic results depend on your website’s content, structure, speed and the trust it has built over time.
Good local SEO works on both at once. It is also one of the few kinds of marketing that keeps paying off after the work is done, because the pages and profiles you build keep attracting enquiries month after month.
Maze Creative is a Perth digital agency based in Canning Vale. We combine web design, SEO and advertising under one roof, which means the technical fixes, the content and the website all get done by people who talk to each other.
Signs you are invisible on Google
If any of these sound familiar, there is almost always something specific we can fix.
We start by finding out which of these applies to you.
You do not show up when customers search for your service
If your business name brings up your profile but searching for what you sell and your suburb does not, customers who do not already know you cannot find you.
Competitors with worse work get more calls
Ranking is not a prize for quality. It rewards the business whose profile, website and reviews send Google the clearest signals. That can be fixed.
Your Google profile is half empty
Missing categories, no services listed, few photos and no replies to reviews all hold back your map ranking, and they make you look less trustworthy to people who do find you.
What our Perth SEO service includes
SEO is a bundle of small jobs done well and kept up. This is what we normally cover, shaped to your business and budget.
Google Business Profile optimisation
We set up or tidy your profile with the right categories, services, description, hours, photos and links, and help you build a steady flow of genuine reviews. For most local businesses this is the biggest lever for map results.
Keyword and search research
We work out what your customers actually search for, in what words and with which suburb names, then match your pages to those searches.
Suburb and service page strategy
Separate, genuinely useful pages for each core service and the areas you serve, instead of one page trying to rank for everything.
On-page SEO
Titles, headings, descriptions, internal links, image names and written content are tuned so each page is clear to Google and persuasive to people.
Technical SEO
We check speed, mobile usability, crawl and indexing problems, broken links, redirects and security, and fix what holds your site back.
Schema and structured data
Behind-the-scenes markup that tells Google your business name, address, services, hours and FAQs in a form it can read reliably.
Citations and consistency
Making sure your name, address and phone number match across the main directories and listings so Google trusts the details.
Content that answers real questions
Helpful pages and articles that answer what your customers ask, which wins you searches that ads alone cannot reach.
Plain-English reporting
One clear update each month: enquiries, calls, where you rank and what we are doing next. No jargon and no vanity numbers.
Google Maps and the local pack
When a search has local intent, Google shows a map with three businesses above the regular results. For a trade or service business in Perth, getting into that group is often the difference between a busy week and a quiet one.
Google looks at three broad things: relevance (does your profile match what was searched), distance (how close are you to the person or the area they named) and prominence (how well known and trusted you appear, based on reviews, your website and mentions elsewhere). You cannot change where your office is, but you can do a great deal about the other two.
That is why we spend real time on your profile. The right primary category, a full list of services, accurate service areas, fresh photos, regular posts and a steady stream of genuine reviews all push you up. We also keep your name, address and phone number identical everywhere online, because mismatches confuse Google.
Many Perth businesses travel to their customers rather than welcoming visitors at a shopfront. We set your profile up correctly for that, so you appear for the suburbs you cover without misrepresenting where you are based.
Suburb and service pages that actually help
Searches in Perth are full of suburb names, such as plumber in Southern River, solar in Joondalup or removalist in Rockingham. A single page trying to cover every service and every suburb rarely ranks well for any of them.
We plan a set of focused pages instead: one for each core service, and where it makes sense, pages for the main areas you work in. Each one has to earn its place with useful, original content, such as the jobs you do there, the questions local customers ask, photos and reviews.
We avoid the shortcut of copying one page and swapping the suburb name. Google is good at spotting that, and customers are too. A smaller number of genuinely useful pages will outperform dozens of thin ones, and it keeps your site easy to look after.
Technical SEO and site speed
Technical problems are often the quiet reason a good business ranks poorly. Pages that load slowly on a phone, content that Google cannot read properly, duplicate pages, broken links and missing redirects all drag results down.
We audit these properly, fix what we find and keep an eye on it through Google Search Console. Because we also build websites, we can make deeper fixes than agencies that can only advise. If your site is on a heavy template or page builder, we can rebuild it on clean, fast code through our Perth web design service.
Reviews, trust and reputation
Reviews influence both rankings and decisions. A business with a strong, recent run of genuine reviews tends to rank better on the map and gets more calls from the people who find it.
We help you ask for reviews at the right moment and make it easy for happy customers to leave them, then show you how to reply to every one. We never buy reviews or fake them, because it breaks Google’s rules and puts your whole profile at risk.
SEO for Perth businesses, with Australia-wide support
Perth is a large, spread-out city, and where customers are matters. Someone in Baldivis does not want a plumber from Joondalup, and Google knows it. We plan your SEO around the suburbs and regions you actually serve, whether that is a tight local patch or the whole metro area.
We know the Perth market: the mix of trades, building, solar and home services, hospitality, health and professional services, the way WA customers search, and the competition in each area. Because we are based in Canning Vale, we also see first-hand how local search results differ across the metro area.
We also work with businesses elsewhere in Australia, mostly over video call. National and multi-city SEO follows the same principles with more pages and more planning, and we are happy to scope it.
- Perth CBD
- Fremantle
- Subiaco
- Joondalup
- Scarborough
- Midland
- Armadale
- Canning Vale
- Southern River
- Cockburn
- Rockingham
- Mandurah
- Western Australia
- Australia-wide
“I had tried SEO before and never seen a report I understood. Now I get one email a month that says how many enquiries came from Google and what they are doing next.”
That monthly email is how we report to every client: enquiries, where you rank and what happens next, in plain English.
How much does SEO cost in Perth?
SEO is usually a monthly service, and the right level depends on how competitive your industry is, how many areas you serve, the state of your website and profile today, and how fast you want to move. A sole trader in a quiet suburb needs a very different plan from a multi-location business in a crowded market.
We start with a free review so we can give you an honest recommendation, then quote a clear monthly plan that lists exactly what is included. We would rather earn your business every month than lock you in.
Industries we help with SEO
Local SEO suits any business that wins work from customers searching nearby. We regularly help the following, and the approach adapts to each.
- Trades and home services
- Solar and battery installers
- Builders and renovators
- Removalists and transport
- Health and fitness
- Professional services
- Retail and hospitality
- Event and party hire
SEO Perth: your questions answered
Straight answers to what people ask before they get in touch. Cannot see yours? Call us on (08) 9145 0004 or email hello@mazecreative.com.au.
How long does SEO take to work?
Local SEO improvements, such as a better Google Business Profile and fixing technical problems, can show up within a few weeks. Ranking for more competitive searches usually takes three to six months of steady work. Anyone promising page one in a week is guessing or cutting corners. We show you the enquiries coming in so you can judge progress yourself.
How much does SEO cost in Perth?
SEO is usually a monthly plan, and the right level depends on your industry, the areas you serve and where your website and Google profile are today. After your free review we quote a clear monthly plan that lists what is included, so you know what you are paying for.
What is the difference between SEO and Google Ads?
SEO earns you a place in the free results over time. Google Ads buys you a place at the top straight away, and stops the day you stop paying. Many Perth businesses start with ads for quick enquiries while SEO builds in the background. Read more about our Google Ads management.
Can you guarantee page one rankings?
No, and be wary of anyone who does. Nobody controls Google. What we can promise is honest work on the things that move rankings, clear reporting on what is happening and plain advice about what is realistic for your industry and area.
What is local SEO?
Local SEO is the part of SEO that helps you show up when people search for a business near them, including the map results at the top of the page. It focuses on your Google Business Profile, reviews, listings and the suburb and service wording on your website.
Do I need a new website to get good SEO?
Not always. Many sites can be improved in place. If your site is slow, hard to use on a phone or built on something that holds it back, a rebuild can make a big difference, and we can do that through our Perth web design service.
How will I know it is working?
You get one plain-English update each month showing enquiries, calls, where you rank and what we are doing next. We focus on the numbers that pay your bills, such as calls, forms and bookings, rather than vanity metrics.
Can you help if I already have an SEO company?
Yes. We are happy to review what has been done and give you an honest second opinion in the free review. If it is working, we will tell you so.
Will I own my Google profile and accounts?
Yes. Your Google Business Profile, Search Console and analytics accounts stay in your name, and we are added as users. If you ever decide to part ways, you keep everything.
Do you work with businesses outside Perth?
Most of our clients are in Perth and Western Australia, and being local is a big part of how we work. We work mostly over video call, so businesses elsewhere in Australia are just as welcome.
Want to be found by more Perth customers?
Request your free website review and we will show you where you stand on Google and what we would fix first.