Google Ads in Perth that actually pay off
Maze Creative manages Google Ads and Meta Ads for Perth businesses against one number: what it costs you to win an enquiry. Tracking first, then ads, then landing pages that match.
- Google Search, Maps and Performance Max
- Facebook and Instagram ads
- Call and form tracking set up properly
Paid advertising that is judged by enquiries
Paid ads are the fastest way to put your business in front of people who are ready to buy. When someone in Perth searches for an emergency plumber, a solar quote or a removalist for the weekend, Google Ads can put you at the top of the page within days of launch, rather than the months SEO can take.
The catch is that ads cost money every time someone clicks, so they only pay off if they are set up and managed well. Many businesses burn through budget on the wrong searches, send people to a page that does not match the ad, or cannot tell which clicks led to real enquiries.
We manage Google Ads and Meta Ads, which covers Facebook and Instagram, with one aim: lowering what it costs you to win an enquiry. We set up tracking first so we know what is working, write the ads, build landing pages that match them and trim wasted spend every week.
Maze Creative is a Perth agency in Canning Vale, so we understand local search habits and local competition, and we can work with businesses across Australia over video call.
Signs your ad budget is leaking
Most ad accounts have savings hiding in plain sight. These are the first things we look for.
A tidy account can often do more with the same budget.
You pay for clicks but cannot say what they produced
Without call and form tracking, you cannot tell which keywords bring enquiries and which just spend money. Tracking is the first thing we fix.
Visitors click and leave straight away
An ad that promises one thing and lands on a general home page wastes the click. Each ad should lead to a page built for that search.
Your budget is chasing the wrong searches
Broad settings and missing negative keywords quietly send your budget to people who were never going to hire you. A weekly clean-up stops it.
What our Google and Meta Ads management includes
Here is what is normally part of the service, shaped to your goals and budget.
Strategy and goal setting
We agree what an enquiry is worth to you and set a target cost per enquiry, so every decision has a clear measure.
Conversion tracking set up properly
Phone calls, form submissions and other actions are tracked so we can see which ads, keywords and audiences actually produce enquiries.
Google Search ads
Ads that appear when customers search for what you sell in the areas you serve, built around the words they actually use.
Google Maps and local ads
Where it suits, we use location features so your business shows for local searches and on the map.
Performance Max
For businesses that suit it, campaigns that use Google’s automation across search, maps, video and display, with careful guard rails around budget and quality.
Facebook and Instagram ads
Meta campaigns that find the right local audiences and keep your business in front of people who have already visited your site.
Ad copy and creative
We write the ads and, for Meta, help shape the images and short videos that make people stop scrolling.
Landing pages built to convert
Pages that match each campaign so that visitors see what they were promised and have an obvious next step.
Weekly optimisation and clear reporting
We review search terms, trim waste, adjust bids and budgets, and send you a plain-English report each month.
Your accounts, your ownership
Ad accounts are set up in your name, with us added as users, so you always own your data and history.
Google Ads or SEO: which comes first?
Both bring customers from Google, but they work differently. Ads put you at the top of the page quickly and stop the day you stop paying. SEO builds slowly, then keeps working without paying for each click.
Many Perth businesses start with ads to get enquiries now, while SEO and a better website build in the background. Over time, as organic rankings grow, they can lean less on ads or put the budget into the searches that are hardest to win. We will recommend a mix that suits your budget and your market. You can read more about our Perth SEO service.
Why tracking comes first
You cannot improve what you cannot measure. Before we spend a dollar of your budget, we make sure phone calls from your ads, calls from your website, and form submissions are recorded and linked back to the ad, keyword or audience that produced them.
That lets us see which searches bring real enquiries, which ones only bring curious clicks, and what each enquiry actually costs. It is also what allows us to cut waste confidently and put more budget behind what works.
Landing pages that match the ad
An ad is a promise, and the page behind it has to keep it. If someone searches for a solar quote in Joondalup and lands on a general home page, many of them will leave. If they land on a page about solar in their area, with proof and an easy way to get a quote, many more will act.
We build or adjust landing pages for each campaign so the headline, offer and next step match what was searched. If you need a new site or page to do that properly, our Perth web design service builds them fast.
Local targeting across Perth
Perth is spread over a long coastal strip, and most businesses only want customers in certain areas. We target the suburbs and regions you actually serve, and exclude the ones you do not, so budget is not wasted on clicks you cannot convert.
We also pay attention to timing. If you cannot answer the phone at night, we can show your ads when someone can pick up, or add call buttons and quick forms for after-hours enquiries. For trades and emergency services, where speed wins the job, we set up call-focused campaigns that make it easy to ring you straight from the ad.
Facebook and Instagram ads
Google Ads catches people who are searching right now. Meta ads reach people while they scroll, which makes them a good fit for businesses that benefit from being seen, such as solar and home improvements, hospitality, health and fitness, events and retail.
We build local audiences, create ads with images and short videos, and use retargeting to remind people who have already visited your website. The result is a steady flow of enquiries from people who might not have searched for you yet.
Budgets and what to expect
We agree a monthly budget with you, and you pay Google and Meta directly from your own account so you can see where every dollar goes. Results do not usually arrive overnight: the first weeks are for learning which searches and audiences work, and performance tends to improve as we refine them.
We do not promise specific results, because no honest agency can. What we promise is careful setup, clear tracking, weekly attention and plain-English reporting, so you always know what your budget is doing.
Google Ads for Perth businesses, with Australia-wide support
We are based in Canning Vale and we see how Perth customers search every day: with suburb names, with phrases like near me, and with urgency when something breaks. We build campaigns around those habits, whether you serve one suburb or the whole metro area.
That includes the northern corridor from Joondalup to Scarborough, the south from Cockburn and Rockingham to Mandurah, the hills and east from Midland to Armadale, and the city and western suburbs around Fremantle and Subiaco.
We also manage campaigns for businesses across Australia, mostly over video call. Our hours are Monday to Friday, 9 am to 5 pm Perth time.
- Perth CBD
- Fremantle
- Subiaco
- Joondalup
- Scarborough
- Midland
- Armadale
- Canning Vale
- Southern River
- Cockburn
- Rockingham
- Mandurah
- Western Australia
- Australia-wide
How much do Google Ads cost in Perth?
There are two costs: the ad spend you pay to Google or Meta each time someone clicks, and the management fee for running the campaigns. Ad spend depends on your industry, competition and goals, and some searches in Perth, such as for trades and home services, cost more per click than others.
We agree a monthly budget with you, and you pay Google and Meta directly from your own account. Our management is quoted separately and clearly after the free review, so you know exactly what you are paying for.
Industries we run ads for
Paid ads suit businesses where an enquiry is worth real money. We regularly help the following, and the approach adapts to each.
- Trades and emergency services
- Solar and battery installers
- Builders and renovators
- Removalists
- Health and fitness
- Professional services
- Retail and hospitality
- Event and party hire
Google Ads Perth: your questions answered
Straight answers to what people ask before they get in touch. Cannot see yours? Call us on (08) 9145 0004 or email hello@mazecreative.com.au.
How much do Google Ads cost in Perth?
You pay two things: the ad spend to Google or Meta, which depends on your industry, competition and goals, and a management fee. We agree a monthly budget with you, you pay Google and Meta directly from your own account, and our management fee is quoted clearly after your free review.
How long before Google Ads bring in enquiries?
Ads can start sending visitors within days of launch. The first few weeks are for learning which searches, ads and audiences work best, and results usually improve as we refine them. We show you the numbers each month so you can judge for yourself.
What is the difference between Google Ads and SEO?
SEO earns you a place in the free results over time. Google Ads buys you a place at the top straight away, and stops the day you stop paying. Many Perth businesses start with ads for quick enquiries while SEO builds in the background. Read more about our Perth SEO service.
Do you manage Facebook and Instagram ads as well?
Yes. We manage Google Ads and Meta Ads, which covers Facebook and Instagram. We recommend whichever mix suits your budget and your market, and we measure both against the same number: the cost of an enquiry.
Do I pay Google directly?
Yes. Your ad accounts are set up in your name, and you pay Google and Meta directly for the ad spend. We are added as users to manage the campaigns, so you can always see where every dollar goes.
Can you guarantee results?
No, and be wary of anyone who does. What we can promise is careful setup, proper tracking, weekly attention and plain-English reporting, so you always know what your budget is doing and what to do next.
What is a good cost per enquiry?
It depends on your industry and what an enquiry is worth to you. A cost that is fine for a solar installer may be far too high for a cleaner. We agree a target with you at the start and manage everything against it.
Will I own my ad accounts and data?
Yes. Ad accounts, tracking and history are set up in your name, with us added as users. If you ever decide to part ways, you keep everything.
Do you work with businesses outside Perth?
Most of our clients are in Perth and Western Australia, and being local is a big part of how we work. We work mostly over video call, so businesses elsewhere in Australia are just as welcome.
What do you need from me to get started?
A website address (if you have one), a rough idea of what you want more of, and about ten minutes to fill in the review form. We will look at your site and Google presence and tell you whether ads are likely to pay for you.
Ready to make your ad budget work harder?
Request your free website review and we will tell you whether ads are likely to pay for your business and where we would start.